5 Simple Ways to Grow Your Small Business
If you’re a small or medium business owner, you’ll no doubt be focused on growing your company. Scaling can be a big challenge, especially at the beginning – but building and expanding your customer base is the key to long-term success.
While there are plenty of growth strategies you can experiment with, we’ve compiled five tried and tested ways to take your business to the next level.
1. Step up your social media presence
Social media is a great way to source customers with little to no financial commitment. While paid advertising will get your name in front of new faces, there are other techniques you can implement, too.
By joining groups where your target customers spend time, you’ll be able to gain valuable insights and engage with prospects online. Rather than going for the hard sell, this is about listening to the issues that potential clients face, joining conversations, and suggesting your business as a better alternative.
2. Create a customer loyalty programme
Keeping existing customers loyal to your business is essential to growth– and is usually a lot easier than acquiring new ones. You can encourage clients to return by offering rewards when they do. You might try offering points, freebies, or making sure they are the first to know about events, promotions and discounts.
Loyal customers are also a great way to find prospects as they’re more likely to talk about how great your business is. Expand your base by offering referral bonuses to existing customers who bring new clients on board.
3. Make a commitment to Corporate Social Responsibility (CSR)
Customers are most loyal to brands that they trust. If your business is seen giving back to the community, people will tend to frequent your business above others as they know their money is going to a good place.
Not only do CSR efforts improve your image, but they’ll also raise your profile in the community. Your company name will be visible to new customers who’ll immediately see you in a reputable light.
4. Focus on great customer service
Word of mouth can make or break a business, so it’s important that people are talking about you for the right reasons. This means going the extra mile to help your customers.
Address any problems straight away and explore ways to make interacting with your business as easy as possible. This might involve making your contact details more prominent or committing to cut your response times.
5. Streamline your payments system
By spending less time on administrative tasks, you’ll be able to commit more time to your customers. Tailored solutions like Ezidebit can help you cut the time you spend catching up with your accounts. You’ll be able to automate regular transactions and invoicing – and improve your cash flow. Meanwhile, simple set-up and local support are designed to make the transition as smooth as possible.
If you’re ready to start getting down to business, contact Ezidebit today. As Australia’s number one non-bank payment provider, Ezidebit can help your seasonal business balance the books, get paid on time and streamline your cash flow management.