How to get your business back on track post-COVID-19

Get your business back on track post COVID-19

5 min read

No matter what industry you work in, your usual business practices have probably been changed or affected by COVID-19. Whether you’ve been working in a reduced capacity or had to stop operating completely during restrictions, it’s good to have a plan for getting back to normal.

When you resume business, it is to be expected that there will be a recovery time when you may be operating at a reduced capacity, potentially offering a portion of your normal goods and services.

It will be important for you to monitor all aspects of your business in much closer detail than prior to the outbreak of COVID-19, particularly your financial performance.

Your first step is to assess the impact COVID-19 has had on your business. You won’t be able to create a proper plan to get back on track until you work through the full extent of the impact of COVID-19.

Here’s a checklist that can help you make informed decisions about what you need to focus on.

  • Finance

Evaluate your financial position. Whether you were able to operate in a reduced capacity or if you had to close, your source of revenue was likely impacted. Take stock of any debts you’ve incurred and any outgoing costs you’ll need to pay in order to get your business restarted. Look into if there’s government assistance you might qualify for, to help get you back on your feet.

  • Cash flow

Try to estimate and conservatively forecast the revenue you can expect once you’ve reopened or resumed your normal business practices. This will help you understand how much you can afford for staffing and supplies. If you take direct debit payments, put out some feelers now, maybe by email or SMS, to gauge how many of your customers will be coming back once you reopen or return to business as usual. Remember some of your customers might not be in a financial position to come back just yet.

  • Strategy

Create a SWOT analysis of your business in it’s current state. A SWOT analysis looks at the Strengths, Weaknesses, Opportunities and Threats to your business. Maybe one of your strengths is your relationships with your customers; a weakness might be the different ways you were limited when it came to conducting business during COVID-19. An opportunity might be a new way of doing business that you implemented during the restrictions and can carry on now that business is returning to normal. Finally, a threat could be a local competitor that better adapted during the restrictions. This will help frame how your business is doing, where you need to go, and what to look out for.

  • Suppliers

Assess your usual suppliers: were they affected by COVID-19? Did they have trouble getting their equipment or goods into the country? Look at this time as an opportunity to reevaluate your supplier needs. Maybe you won’t need to make your orders as large, or maybe there’s a competitor that can offer you different pricing options. It pays to shop around, just make sure that you work out a deal that works with your new situation.

  • Technology

Assess whether your current technology will meet your new needs. Is there a better system you can use, or can you get more value elsewhere? Are you looking to make the move to taking online payments? These are all important considerations as you get back into the swing of things. In your SWOT analysis you may have uncovered the need for more flexibility so your customers can pay you in a way that suits them and that is safe and secure. For competitive pricing set up with Ezidebit for your direct debit, EFTPOS, BPAY and real time payments needs.

Getting your business back on track might seem like an overwhelming task, but break it down into the sections in this checklist to guide you through the process. You have the opportunity to take a deep look into how your business runs and how you can make it better.

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