From zero to hero: 5 must-knows before fully launching your business

You’ve been embarking on the journey of starting a business, now it is time to fully launch. It can be overwhelming. Navigating the intricate web of starting a new business can leave you feeling perplexed. To provide clarity and guidance, Ezidebit has five crucial must-knows to keep in mind before fully launching your business venture.

1. Is your business registered? 

Going full launch in starting a new business is exhilarating, filled with dreams and ambitions. But amidst the excitement, you need to work through the requirements to legally trade in Australia. These can include registering your business name, applying for an ABN (Australian Business Number) from the Taxation Office and registering for tax.   

You'll need to navigate the various business structures available – such as sole trader, Partnership or company – and understand the legal and compliance landscape for your industry. By properly establishing this solid legal foundation for your venture, you can help set yourself up for success from day one.

2. Location, location, location... and a killer name

Your business's location and name are pivotal choices that can significantly impact your success. Carefully consider your target market, brand identity, and long-term goals when selecting a physical location or establishing your online presence. Consider things like foot traffic, ideal locations based on your target market, and even simple things like will your customers be able to find you.

Your business name should be memorable, reflect your brand essence, and resonate with your audience. Remember, these decisions lay the foundation for your brand's visibility and recognition in the marketplace.

3. Business plan: your secret weapon for success.

Don't underestimate the power of a well-crafted business plan before you officially fully launch. It's not just a document; it's your roadmap to success, a compass guiding you through the complexities of launching and growing your business. A comprehensive business plan acts as a blueprint, outlining your vision, strategies, and financial projections. It helps you define your target market, analyse the competitive landscape, and identify potential challenges and opportunities.

A well-structured business plan also instils confidence in potential investors and lenders, demonstrating your preparedness and commitment to success. Embrace the clarity and direction a solid business plan provides, and watch your business flourish with purpose and intention.

4. Branding: look good, feel good, sell more

In today's visually-driven world, first impressions matter more than ever. Your brand identity is the heart and soul of your business, communicating its values, personality, and promise to your customers. A strong brand identity sets you apart from the competition, establishes trust, and fosters an emotional connection with your customers. Investing time and effort into crafting a cohesive and compelling brand image – encompassing everything from your logo and colour scheme to your typography and brand voice – is crucial for making a lasting impact and building a loyal customer base. 

Remember, your brand is more than just a visual representation; it's the essence of your business, and it deserves to shine.

5. Get paid, stress-free: Ezidebit to the rescue

Chasing late payments is a drain on your time and energy, hindering your ability to focus on what truly matters: growing your business. With Ezidebit, you can say goodbye to invoice anxiety and hello to seamless transactions. Our comprehensive suite of payment solutions – including Direct Debit, online payment links, EFTPOS, and more – empowers you to accept payments seamlessly and efficiently, ensuring timely and predictable income. Our dedicated local support team is always ready to assist you, providing personalised guidance and ensuring a smooth and stress-free payment experience every step of the way.

So, why choose Ezidebit? It's simple! With our simple software integration and watertight security, you can get back to business knowing you've got payments done in one. We understand that starting a new business adventure can be daunting and understanding what you need and where to start can be confusing, which is why our local support team is here to help you every step of the way.

Ready to turn your business dreams into reality? Contact Ezidebit today and let's embark on this exciting journey together. Remember, we're your partners in payment solutions, empowering you to build a successful and sustainable business.

Ezidebit Pty Ltd (ACN 096 902 813) is an Authorised Representative (No 320082) of Ezi Management Pty Ltd (ACN 110 689 711) who is the holder of Australian Financial Services Licence no 315388.  In providing its services, Ezidebit does not take into account your particular needs, objectives or financial situation. You should carefully consider the appropriateness of Ezidebit's services to your own circumstances.  For a copy of Ezidebit's Financial Services Guide & Product Disclosure Statement, Privacy Policy, Client Service Agreement Terms and Conditions, Product Disclosure Statement or other legal and compliance documents, visit www.ezidebit.com/en-au/legal-policies.