ATI Martial Arts cut 30 hours/week of payment admin and grew members fivefold with Ezidebit
Hayden Freeman, founder of ATI Martial Arts & Fitness Midland in Western Australia, runs 26 classes a week across Taekwondo, Kickboxing, Brazilian Jiu-Jitsu and kids’ programs for ages three and up. With 350 members enrolled, the club has grown into one of Midland’s most established martial arts communities.
Building it took years. But as the member base expanded, so did the admin behind it. Hayden wasn’t just teaching classes, he was also chasing payments, managing accounts and trying to keep cash flow predictable month to month.
“We were constantly chasing student fees, wondering how we were going to pay bills, and never knowing if we were going to survive the next month.” – Hayden Freeman
For Hayden, choosing Ezidebit came down to simplicity and peace of mind. “Don’t wait. The peace of mind that comes with automated, secure payments is worth its weight in gold.”
Since switching to Ezidebit, ATI Midland has:
- Eliminated 30 hours of manual fee collection per week
- Achieved consistent, predictable cash flow
- Reduced failed payment fees charged to members
- Freed up time to focus on curriculum, coaching and community growth
- Grown from 60 members to over 350
Benefits of the Ezidebit integration
ATI Midland uses Ezidebit’s direct debit, integrated with ClubWorx, to manage member payments in one place. Payment schedules are set once and collection happens automatically – removing the need for manual invoicing, follow-up calls, and reconciliation.
Hayden’s reasons for choosing Ezidebit:
- Seamless integration with ClubWorx
- Reliable reputation for recurring membership billing
- Flexible fee structures to match the club’s payment cycles and member volume
- Personalised support that delivered real cost savings for the business and its members
One of the biggest differentiators for Hayden was the level of personalised support provided by Ezidebit. Jodi from the Client Advocacy team worked directly with the club to help reduce transaction fees based on student volume and payment frequency, while also lowering failed payment fees charged to members.
“Once we decided to go with Ezidebit, the setup was integrated into our system flawlessly. There was a period of time where we monitored the integration, but our confidence was quickly assured.” – Hayden Freeman
Day to day, the measure of success is simple.
“We know a process is working when the ‘admin noise’ disappears. If we aren’t spending hours on spreadsheets, we know the tool is doing its job.” – Hayden Freeman
Results
Predictably monthly revenue
Direct debit’s automated payments replaced the uncertainty of manual fee collection with something ATI Midland hadn’t had since opening: predictable recurring revenue and clearer cash flow visibility. No more wondering whether the bills would be covered.
Thirty hours a week back for the mat
Without hours spent chasing payments each week, Hayden and his team could refocus their time on coaching, curriculum, and community growth – the work the club was actually built around.
Growth from 60 to 350 members
Since implementing Ezidebit, ATI Midland has grown from 60 members to more than 350 – expanding its class schedule, improving the member experience, and creating the operational stability needed to support long-term growth.
“With the administration and fee collection solutions under control, we were able to pursue real growth strategies.” – Hayden Freeman
A better experience for the club’s members, too
Hayden said, “What impressed us most was the personal touch. In a world of automated support tickets, having a responsive and knowledgeable contact like Jodi is a game-changer.”
That level of support became one of the key reasons ATI Midland chose to stay with Ezidebit long term.
“Don’t wait. The peace of mind that comes with automated, secure payments is worth its weight in gold. Audit your time - if you’re doing a repetitive task that a machine could do, delegate it to a tool like Ezidebit so you can get back to what you’re passionate about.” – Hayden Freeman, Founder, ATI Martial Arts & Fitness Midland
Simplify payments and get back to running your business
Ezidebit integrates directly with ClubWorx and a wide range of membership management platforms, making it simple for health and fitness businesses to automate billing, stabilise cash flow, and focus on what they do best.