Case Study: Priceline Marsden Park & Ezidebit - Automating pharmacy payments for a better patient experience

Pharmacist working on a computer, smiling.

6 mins

About Priceline Marsden Park

Part of the Priceline Pharmacy network, Priceline Marsden Park is a community-focused pharmacy providing vaccination services and everyday health support.

Like many pharmacies, the team wanted to move beyond manual payment handling to achieve smoother operations and a better experience for patients.

The integration of Ezidebit’s automated payment technology through Fred IT Group’s Fred Office Plus helped them achieve just that.

 

The Challenge: Manual processes draining time and accuracy

Before Ezidebit, the team faced ongoing payment administration challenges.

“Previously, payments were a nightmare — we were sending out statements manually and trying to reconcile across our multiple bank accounts each month, which caused a lot of headaches for our team.” — Bishoy Ibrahim, Owner, Priceline Marsden Park

Main pain points

  • Manual statement creation and bank reconciliations
  • Lost hours in payment follow-ups
  • Limited visibility into daily cash flow

Learn why healthcare providers choose Ezidebit for their integrated payments solution.

 

The Solution: Automated payment collection with Ezidebit

With Ezidebit integrated into Fred Office Plus, Priceline Marsden Park gained a fully automated payment workflow that simplified billing, reduced admin, and improved financial control.

How Ezidebit streamlined operations

  • Automated direct debit: Predictable recurring payments and fewer missed transactions
  • Pay Now links: Quick, secure online payments directly from statements
  • Real-time reconciliation: Automatic updates in Fred Office Plus, reducing errors
  • Secure processing: PCI DSS Level 1 compliant, protecting customer data

“Ezidebit’s integration has empowered us to know exactly what’s going in and out, and trust that everything matches up at the end. It has reduced admin time by around 50% every month.”

Read more about Fred IT Group’s pharmacy software integration.

 

The game-changer: Pay Now links

The new Pay Now feature became the standout improvement for both staff and customers.

“The payments link feature is so much easier! Accounts are paying their bills on time, and we can trust that it’s happening securely.”

For schools and corporate partners who book vaccination programs, this functionality allows instant, card-based payments - reducing turnaround time and improving customer satisfaction.

 

Everyday impact

“It simply takes the guesswork away. When everything’s integrated, we can clearly see that a payment has been made and reconciled. It enables us to get time back - which for a pharmacy is crucial.”

Operational results

  • 50% reduction in monthly payment admin time
  • Faster, error-free reconciliation
  • Improved cash-flow visibility
  • More time to focus on patient care

Patient benefits 

  • Secure online transactions
  • Easier payment experience
  • Faster service turnaround

“Fantastic - it makes payments one less thing to worry about.”

 

Empowering pharmacies to focus on care

Through Ezidebit’s automated payment solution, Priceline Marsden Park now operates with greater efficiency, stronger cash-flow certainty, and more time to support their community.

If you’d like to learn how Ezidebit’s payment solutions can help your business, reach out to our team today.

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